ITB Asia 2021 opens virtually today with the travel industry in Asia gradually opening and braving new realities in leisure, MICE and corporate travel. In the course of the next few days, more than 3,200 travel products will be showcased to international attendees. 

 

More than 900 buyers and 400 sponsors & exhibitors from all over the world will come together to explore business opportunities and connect with travel trade suppliers and partners.

 

For the first time, Asia's leading travel trade show will run for five days, from October 25–29, as a virtual event, bringing together international exhibitors with travel trade buyers and trade delegates. 

 

ITB Asia Virtual Conference, from October 26–28, and will feature key industry speakers who will provide thought-provoking insights and presentations during the event.

 

The show will be hosted on the established platform – ITB Community in Asia – the ITB Asia 2021 event also plays host to MICE Show Asia and Travel Tech Asia.  

 

Katrina Leung, Managing Director of Messe Berlin (Singapore), the organiser of ITB Asia, said: “This year will be the most important ITB Asia show to date. After 1.5 years, the tourism industry is showing signs of recovery, with testing, safe 'travel bubbles' and vaccination campaigns increasingly normalising travel, but there is still a long way to go to reach pre-pandemic levels. 

 

"If the pandemic, which caused closed borders, travel restrictions and strict safety measures, has taught us one thing, it’s that our industry must remain flexible and keep re-inventing itself. At ITB Asia Virtual, the industry comes together to establish high-quality networks, conduct business, and share valuable knowledge.”

 

Berlin Brandenburg Airport (BER) and the Saudi Tourism Authority are premiering as Elite Partners of this year's ITB Asia 2021 Virtual show. A large number of visitors are expected to attend the webinars on October 26 (Saudi Tourism Board) and October 27 (BER) at 2 pm.

 

The virtual exhibition continues to facilitate business meetings, showcase interactive digital exhibition booths, promote engagements through video calls and 24/7 chat functions for the show’s 400 sponsors & exhibitors.

 

Being a global stage, the virtual exhibition will feature destinations including Azerbaijan Tourism Board, Maldives Marketing Tourism Promotion, Meet Taiwan, Ministry of Tourism and Creative Economy of Indonesia, Japan National Tourism Organisation, Saudi Tourism Authority, Seoul Tourism Organisation, Singapore Tourism Board, Tourism Authority of Thailand, Tourism Promotions Board Philippines, Visit Scotland and Zagreb Tourist Board.

 

Under the conference theme of 'The Decade Ahead: Braving New Realities in Travel', pioneers and leading figures gather at the 3-in-1 show ITB Asia, MICE Show Asia and Travel Tech Asia 2021 Virtual, sharing their insights and discussing strategies to lead the industry towards recovery and growth.-TradeArabia News Service