Ritchie Bros., a global marketplace and auctioneer of heavy equipment and trucks, is rolling out Super September 2025 - a month filled with high-volume auctions designed to match the surge in international demand for used machinery and trucks.
With over 10 major events taking place across Europe, the Middle East, and Australia, it’s a key moment for businesses to buy and sell equipment at scale, said the top auctioneer.
This season it’s time to Think BIG - with more auctions, more opportunities, and broader reach, especially considering the dynamic activity seen during the first half of the year: Ritchie Bros. has seen a 21% increase in buyers year-over-year, alongside a 19% rise in bidder registrations across its transaction channels in the EMEA and APAC regions.
These figures highlight sustained confidence in the used equipment market, said Ritchie Bros. in a statement.
The countries with the highest levels of international bidding and buying activity include Australia, Spain, France, Italy, and Germany.
In the construction sector, the most frequently sold equipment categories were mini excavators, boom lifts, crawler excavators, wheel loaders, and articulated dump trucks.
In the transport segment, top-selling items included truck tractors with both single and tandem axles, dump trailers, sport utility vehicles, and pickups.
A prime opportunity to sell
Super September is designed to connect sellers with buyers at the right time. With demand for used equipment on the rise - reflected in a 21% increase in bidder registrations - September presents a valuable opportunity to bring used heavy equipment and vehicles to market.
Through Ritchie Bros.’ worldwide network, sellers can benefit from broad international exposure and access to a wide pool of active buyers.
The company offers flexible selling options, including unreserved auctions and the Marketplace-E platform, depending on individual needs. These channels are designed for efficiency, with most sellers receiving proceeds within 21 daysm, said the statement.
Reflecting on their experience, Huw Richards, Group Chief Operating Officer at Walters Group, said: "Ritchie Bros. offered us various platforms across the year and routes to the customer, as opposed to a traditional single auction. They demonstrated a clear understanding of our needs and proposed a bespoke auction strategy that aligns perfectly with our specific requirements."
Samuel Mercer, CEO at Plantforce, said: "When considering the right team to work with, we wanted a company that was knowledgeable and helpful and so far we have found Ritchie Bros. to be just that."
More choice for buyers who 'Think Big'
September brings a surge of auction activity across Ritchie Bros., offering buyers access to a wide and diverse range of used equipment across construction, transportation, and agriculture sectors.
This period provides an ideal opportunity to source machinery for both end-of-year projects and long-term planning.
Buyers can participate in public timed auctions or explore equipment on Marketplace-E, where machines, like excavators, wheel loaders, dump trucks, and lifting equipment, are available to purchase directly or by making an offer.
Additional support is available throughout the process, from detailed inspection reports to optional services like transport and international export assistance.
With equipment located across the globe and accessible online, customers can source what they need, when they need it, and from anywhere, said its top official.
"At Ritchie Bros., we understand that buying equipment is a major investment," remarked Duncan Ainscough, the International Head of Sales at Ritchie Bros.
"Our focus is on helping buyers make well-informed decisions by offering a broad selection, transparent information, and expert guidance – empowering them to move forward with confidence," he noted.
A packed auction calendar
Multiple Ritchie Bros. auctions will take place in the upcoming weeks:
*United Kingdom & Ireland– August 13-14
*Australia Unreserved Auction – August 20-21
*Australia National Agricultural Auction – September 10
*Benelux – September 16-17
*Ocana, Spain – September 17-18
*Meppen, Germany – September 18-19
*Dubai, UAE – September 22-23
*France – September 23-25
*United Kingdom & Ireland – September 24-25;
*Italy – October 2-3
*Marketplace-E – Ongoing, 24/7 online marketplace
Operating in a number of sectors, including construction, transportation, agriculture, energy, mining, and forestry, the Ritchie Bros.'s selling channels include: Ritchie Bros. Auctioneers, the world's largest industrial auctioneer offering auction events with online bidding; IronPlanet, an online marketplace with weekly featured auctions and providing the exclusive IronClad Assurance equipment condition certification; Marketplace-E, a controlled marketplace offering multiple price and timing options; and Mascus, a leading European online equipment listing service.-TradeArabia News Service
