Strategy& Middle East, part of the PwC network and a global strategy consulting business, has appointed Jad Hajj as the new managing director and leader for the Middle East operations.

 

An industry veteran, Jad takes over from George Sarraf, who was appointed to the post in 2018 and played a pivotal role in the growth and institutional development of the Strategy& business in the Middle East. 

 

In turn, George will assume his new role as the Global Strategy& Leader in July 2025, while continuing to engage with clients in the region, said a statement from Strategy&.

 

He has assumed this leadership role and is now officially part of the firm’s leadership team. As a Partner and the former head of the region’s technology, media, telecommunications, and digital practice, Jad brings extensive expertise and a strong track record of advancing the firm’s growth.

 

Lauding the appointment, Hani Ashkar, PwC Middle East Senior Partner, said: "Jad’s appointment marks an exciting next chapter for Strategy& in the Middle East. He brings the right blend of experience, sector insight, and a strong focus on client outcomes."

 

"Under his leadership, I am confident we will continue to expand our regional capabilities and help our clients navigate complex and impactful transformations," he stated.

 

"Under George’s leadership, Strategy& Middle East experienced considerable growth. He guided the business through a period of transformation, expanding sector capabilities and reinforced our position as a trusted advisor across the region,” said Damir Maras, Global Advisory Leader, PwC.

 

"As he takes on the global role, George will further strengthen Strategy& as a distinctive part within our advisory busines," he added.-TradeArabia News Service