UiPath, a global leader in agentic automation, has appointed Sara Al-Alsheikh as Regional Vice President (RVP) and Managing Director for Saudi Arabia, Kuwait, and Bahrain, amid rising demand for AI-powered automation adoption across the Gulf.

 

Al-Alsheikh will lead UiPath’s go-to-market and customer success strategy across Saudi Arabia, Kuwait, and Bahrain and act as Managing Director of the UiPath regional hub, headquartered in Riyadh. 

 

She will focus on accelerating growth in key sectors such as government, banking, oil and gas, and others, strengthening UiPath’s partner ecosystem, and driving customer success across large-scale digital transformation initiatives, the company said.

 

Agentic Automation Momentum 

The Gulf region is experiencing a significant surge in digital transformation initiatives, with organisations increasingly adopting advanced automation technologies to enhance efficiency and competitiveness. UiPath is at the forefront of this evolution, enabling local businesses and governments to develop and orchestrate complex AI-powered automation deployments through seamless integration of AI agents, software robots, and human collaboration. 

 

Thanks to her exceptional track record of success having worked closely with UiPath customers in the region since joining in 2023 as Director of Public Sector and Public Investment Fund (PIF), Al-Alsheikh's appointment aligns with this momentum. Furthermore, it is placing UiPath in a solid position to further support the Gulf's ambitious Vision 2030 objectives by fostering innovation and driving sustainable growth across key sectors, while also supporting gender inclusion goals, the company said.  

 

With over a decade of experience at global technology firms including HP, IBM, and SAP, she represents a new generation of Saudi leaders driving innovation, inclusion, and sustainable growth across the region’s technology landscape. 

 

"Sara’s leadership is a strategic asset for UiPath and a symbol of what’s possible when talent, vision, and inclusion intersect," said Zakaria Haltout, Area Vice President Middle East and Africa at UiPath.

 

 "She brings not only invaluable regional insight but also the drive to execute at scale, and we are excited to see her lead our next chapter of growth." – TradeArabia News Service