Sharjah is set to participate in the Arabian Travel Market (ATM) 2025, which will take place from April 28 to May 1, 2025, at the Dubai World Trade Centre (DWTC).

 

The Sharjah pavilion, under the Sharjah Commerce and Tourism Development Authority (SCTDA), will feature representatives from over 25 public and private sectors.

 

The event aims to showcase Sharjah's latest tourism, cultural, and developmental initiatives while showcasing the variety of experiences that Emirates of Sharjah has to offer its guests and tourists.

 

The event will bring together experts, thought leaders, and decision-makers in the fields of tourism, travel, hospitality, and hotel establishments from around the world to explore the impact of this field on the leisure and business travel sectors. T

 

his year's edition of the exhibition is held under the theme 'Global Travel: Shaping the Future of Tourism through Enhanced Connectivity', making it an ideal platform for exchanging expertise and exploring best practices in one of the most dynamic sectors.

 

The Emirate of Sharjah's participation at the event is focused on presenting its current and future tourism plans and innovative initiatives that promote the sector's development.

 

It will also introduce new projects, variety of accommodation and staycation options, thrilling adventures, and integrated tourism activities, along with a showcase of the year-round calendar of key events designed to enhance the guests and tourist experience and strengthen the sustainability of the emirate's tourism offerings.

 

A key announcement of the conference will be The Emirate of Sharjah's new tourism brand identity, reflecting its cultural heritage, creative spirit, and strategic vision for sustainable growth and global positioning.

 

A curated selection of key government and private sector entities will represent Sharjah within the Pavilion at Arabian Travel Market 2025, reflecting the emirate's unified approach to promoting its diverse tourism offerings and strategic initiatives.

 

Through SCTDA and its delegation under the "Sharjah pavilion" in ATM, Sharjah continues to highlight its key tourism projects and exceptional destinations, prioritising the delivery of extraordinary tourism experiences that leave a lasting impression on visitors and tourists. -TradeArabia News Service