H World International is celebrating the 95th anniversary of its flagship brand, Steigenberger Hotels & Resorts, at Arabian Travel Market (ATM) 2025.

 

The group will showcase nearly a century of hospitality excellence and unveil a dedicated booth to honor the brand's origins and its evolution into one of the world's most recognised hotel names.

 

Steigenberger Hotels & Resorts, originating in Germany 95 years ago, is known for its timeless luxury, authentic experiences, and deep connection to place, blending cultural richness with modern curiosity.

 

“We are proud to celebrate 95 years of Steigenberger Hotels & Resorts, a brand that has stood the test of time,” said Siegfried Nierhaus, Vice President and Head of Business Development of H World International for the Middle East, Africa, and India. “Our participation at ATM 2025 is more than a showcase; it is a celebration of our journey, experiencing the Steigenberger brand grow to a globally admired symbol of hospitality. As we look ahead, we are excited to continue our expansion across key growth markets, bringing the Steigenberger experience to even more guests across the Middle East, Africa, and India.”

 

As part of its regional growth strategy, H World International is targeting the opening of several new hotels across the Middle East, Africa, and India by 2028. The Group’s presence will grow across the UAE, Oman, and Egypt, with additional properties scheduled to launch in the Kingdom of Saudi Arabia. The expansion reflects rising demand from both leisure and business travellers in the region, particularly from key source markets such as Germany, and China.

 

In Egypt, where the brand already operates 16 hotels and six Nile cruise ships, Steigenberger will further strengthen its presence with the highly anticipated opening of the new five-star luxury wellness retreat, Steigenberger Resort Saint Catherine, in Q4 2025.

 

Set in the heart of the Sinai Peninsula, this sanctuary-inspired destination will offer a blend of wellness, heritage, and spiritual reflection, a retreat that redefines luxury against the backdrop of one of Egypt’s most sacred landscapes.

 

Other upcoming additions include the Steigenberger Resort Ayalora, Residence and Spa on the northwestern coast of the Red Sea and the Steigenberger Resort Lakeside Byoum – Fayoum. Together, these properties reaffirm H World International’s commitment to curating culturally rooted, immersive travel experiences that go beyond the ordinary. -TradeArabia News Service