The Sharjah Chamber of Commerce and Industry (SCCI) and the Sharjah Commerce and Tourism Development Authority (SCTDA) have announced the launch of the 2025 edition of "Sharjah Summer Promotions," which will run from July 1 to September 1.
The promotion will feature over 1,000 retail outlets across all cities and regions of the emirate, organised in collaboration with SCCI's Shopping Malls Sector Business Group and several government entities.
The campaign is introducing "Shamsa", a newly launched mascot character designed to enhance its appeal to families and children.
The announcement was made during a press conference held at the Sharjah Chamber's headquarters, attended by Abdallah Sultan Al Owais, Chairman of SCCI; Khalid Jasim Al Midfa, Chairman of SCTDA; and Ahmed Obaid Al Qaseer, CEO of the Sharjah Investment and Development Authority (Shurooq).
The event also featured Mohammed Ahmed Amin Al Awadi, Director-General of SCCI; Jamal Bouzanjal, General Coordinator of Sharjah Shopping Promotions; Abdullah Al Baloushi, Head of SCCI’s Shopping Malls Sector Business Group; and Fadi Musharafieh, Head of SCCI’s Hotel Sector Business Group, as well as representatives from partner organisations and government bodies in the emirate.
The strategic partnership aims to create a memorable summer shopping season for all family members, supported by a wide range of offers across Sharjah’s major tourist attractions and family entertainment destinations.
The program includes an extensive lineup of promotional events, with a strong focus on large-scale discounts, reaching up to 75% across a broad selection of products and top local and global brands.
Participating malls, central markets, and retail outlets across Sharjah have allocated a wide selection of premium prises, gifts, and giveaways to enhance the overall shopping experience.
The press conference featured remarks from campaign partners and a comprehensive overview of the exclusive offerings available across 19 summer destinations.
Participating shopping centers and markets will introduce engaging promotions supported by an entertainment program and 6 scheduled raffle draws.
The program also encompasses various entertainment events, retail offers, and hotel deals, with over 35 hotel packages provided by 23 hotel establishments.
These packages include discounted rates on accommodation, dining, and beverages, complimentary tickets to popular tourist destinations in Sharjah, and free credit for use at various hotel facilities.
In his remarks, Al Owais stated that “Sharjah Summer Promotions” embodies the Sharjah Chamber’s forward-looking vision, inspired by the directives of His Highness Sheikh Dr. Sultan Bin Mohammed AlQasimi, Member of the Supreme Council and Ruler of Sharjah, to solidify the emirate’s status as a premier shopping destination and tourist attraction.
He elucidated that the campaign supports ongoing efforts to strengthen the retail and tourism sectors as two key pillars of Sharjah’s economic structure.
“Sharjah Summer Promotions not only benefits consumers but also represents a strategic platform that contributes to economic growth, especially as retail sales in the UAE are forecast to surpass AED 417.6 billion ($ 113 billion) by 2026. Through this platform, the Sharjah Chamber and its partners aim to empower the business community to benefit from and contribute to this economic progress,” Al Owais added.
Commenting on the campaign, Al Midfa, said: "Every year, we renew our commitment to offering a comprehensive summer experience that enriches the tourism sector and enhances the appeal of the Emirate of Sharjah locally, regionally, and globally. The 'Sharjah Summer Promotions 2025' campaign builds on the success of the previous edition, and through it, we aim to support our partners from both public and private sectors, while encouraging visits to tourist, cultural, and entertainment destinations in line with our vision to establish Sharjah as a vibrant destination throughout the year.”
He added: “This campaign is not merely a seasonal initiative but rather a reflection of our strategic vision, which focuses on strengthening collaboration across various sectors and achieving integration in delivering exceptional tourism experiences. We are confident that the 'Sharjah Summer Promotions 2025' will contribute to attracting more visitors, supporting the local economy, and solidifying the emirate's position as one of the leading tourist destinations in the region and the world."
For his part, Al Qaseer said that Sharjah Summer 2025 campaign reflects Shurooq’s strategic vision to position the emirate as a leading and competitive summer destination in the UAE and the wider region. It offers a well-rounded tourism experience centered around diversity, sustainability, and service excellence.
“Designed to meet the expectations of travelers of all ages, the campaign embodies Sharjah’s commitment to delivering a dynamic tourism ecosystem that blends authenticity with innovation. It spans a wide range of hospitality assets and integrated destinations developed by Shurooq across Sharjah, Khorfakkan, Kalba, and other key locations — reinforcing the emirate’s tourism infrastructure and driving sustained growth across both the tourism and hospitality sectors,” he added.
Meanwhile, Al Awadi noted that promotional campaigns play an active role in revitalising Sharjah’s tourism sector, offering visitors an integrated experience that combines retail with cultural, family, and hospitality offerings.
He emphasised that the Sharjah Chamber and its partners are committed to making the Summer Promotions a comprehensive marketing initiative that drives economic value and boosts the contribution of both the retail and tourism sectors to the emirate’s Gross Domestic Product (GDP). -TradeArabia News Service
