IHG Hotels & Resorts (IHG) and Hainan Airlines have strengthened their strategic partnership with the joint concept ‘Where Dreams Bloom, Journey to the Oasis’.
The two brands will present a range of elevated travel touchpoints, including a co-branded airport lounge and business class menus, expanding the boundaries of culture and tourism collaboration.
As IHG marks its 50th anniversary in Greater China, this strengthened partnership reflects a shared vision to deliver a seamless end-to-end travel experience with elevated product and service offerings.
The co-branded lounge at Terminal 2 of Shanghai Pudong International Airport was unveiled with senior leaders from Hainan Airlines, including Daniel Aylmer, Jerome Qiu, Rita Jiang, and Ivan Chen.
Guests also attended a gala dinner at the newly opened Kimpton Aqeos Hainan hotel, where they were joined by Zhu Tao, Yu Chaojie, and Liu Jun.
The co-branded lounge draws inspiration from a ‘Garden Oasis’, blending IHG’s timeless elegance with Hainan Airlines’ ‘Dream Feather’ design elements.
The hotel-inspired ‘Back Garden’ concept extends IHG’s signature hospitality into the airport environment, offering exclusive access and benefits to IHG One Rewards Diamond Elite members.
On the culinary front, the lounge menu is inspired by Cai Feng Lou, IHG’s signature Chinese restaurant, offering dishes from its ‘10 Bites of Cai Feng Lou’ menu, alongside local delicacies such as rich broth wontons and bespoke coconut white tea.
Daniel Aylmer, CEO of IHG Greater China, said: “As we mark 50 years in Greater China, our commitment to understanding and exceeding guest expectations has never been stronger. This expanded partnership with Hainan Airlines reflects our shared ambition to integrate the travel journey and create inspiring, seamless experiences from departure to destination. Together, we are elevating the travel ecosystem through collaboration and innovation.”
At the press conference, Zhu Tao, Vice President of HNA Aviation Group and Chairman of Hainan Airlines, stated: "Since joining Liaoning Fangda Group on December 8th, 2021, HNA Aviation Group has embarked on a new chapter of development. Currently operating nearly 3,000 routes, HNA Aviation Group has accumulated over 22 million flight hours in domestic operations. Over the past three years, our performance has demonstrated consistent improvement, reflecting robust and positive growth momentum. Service excellence lies at the heart of Hainan Airlines' competitive edge. This commitment has earned us the prestigious “SKYTRAX 5-Star Airline” for multiple consecutive years, along with retaining honors such as ' Best Business Class Comfort Amenities' this year. These achievements stem from our relentless pursuit of perfection in service details and continuous innovation, all dedicated to delivering an unexpectedly comfortable journey for our passengers."
Tao added: "Hainan Airlines and InterContinental Hotels Group share a long-standing and productive partnership. This upgraded collaboration marks a new milestone in our relationship, pioneering an innovative model that integrates aviation and travel experiences. Moving forward, HNA Aviation Group and InterContinental Hotels Group will join forces to transcend the boundaries between air and ground, seamlessly connecting five-star inflight experiences with premium hotel services throughout passengers' end-to-end journey. Together, we aim to redefine the essence of flight and provide an integrated, high-quality travel experience." -TradeArabia News Service
