Travel, Tourism & Hospitality

Almosafer vows to support tourism transformation

Marking the World Tourism Day 2025, Almosafer, a leading travel provider in Saudi Arabia, has reaffirmed its unwavering commitment to shaping a future where travel truly enriches all.
 
The World Tourism Day has its pivotal theme ‘Tourism and Sustainable Transformation’ this year.  
 
"As a proud leader in Saudi Arabia’s dynamic travel and tourism sector, we are uniquely positioned to support this transformation, aligning seamlessly with the Kingdom’s visionary leadership in sustainability and innovation," said  Muzzammil Ahussain, Chief Executive Officer of Almosafer (part of Seera Group).
 
"Our approach is firmly rooted in leveraging digital innovation - including the responsible usage of Artificial Intelligence - to create more efficient and accessible travel experiences, while simultaneously championing our unparalleled local expertise.
 
"This powerful combination allows us to unlock tourism’s full potential - fostering economic growth that empowers local communities, preserving our rich cultural heritage and natural landscapes, and building a truly inclusive and resilient travel ecosystem for generations to come. We believe that through strategic digital advancement and a profound understanding of our local context, we are not just facilitating journeys, but actively contributing to a more sustainable, inclusive and prosperous future for Saudi Arabia and the world,” he said. -TradeArabia News Service