Saudi tourism showcases diverse tourism offerings at Arabian Travel Market (ATM) 2025. The "Saudi Land" experience invites attendees to explore Saudi's destinations and discover investment and partnership prospects.
With 51 partners from Saudi's tourism ecosystem showcasing a wide range of bookable products and collaboration opportunities, Saudi tourism reinforces its position as a dynamic and commercially rewarding destination.
This year's Summer Season showcases Saudi's rich diversity, including coastal escapes, mountain retreats, and global events like the Esports World Cup in Riyadh.
Fahd Hamidaddin, CEO of the Saudi Tourism Authority, stated: “We are thrilled to return to ATM, opening the doors to Saudi Land and welcoming our valued partners from around the globe. After achieving the incredible milestone of nearly 116 million visitors in 2024, we arrive at ATM ready to deepen collaborations, finalize deals, and drive the next chapter of growth. Saudi offers unmatched opportunities for partners seeking substantial returns on their investments.”
He added: “Our unique summer season – blending pristine beaches, cool mountain retreats, and globally significant events like the Esports World Cup – is not just about visitor experiences, but about creating powerful drivers for our partners’ success. Today’s MoU signings are another step in building a foundation for shared prosperity, and we invite the global travel trade to join us in shaping the future of tourism and capitalize on the immense opportunities within Saudi."
Saudi tourism's opening day at ATM 2025 showcased its commitment to international collaboration and mutual growth.
Key highlights included signing Memoranda of Understanding (MoUs) with key partners, such as Accor, which aimed to deepen collaboration in marketing and demand generation.
At ATM, trade and visitors were invited to experience the diverse tapestry of Saudi Arabia through immersive activations.
The summer season showcase showcased top attractions across summer destinations, while the global events spotlight provided a preview of Saudi's dynamic events calendar, including the upcoming Esports World Cup and details for future FIFA World Cup 2034 stadiums.
The Cultural Heritage Corner showcased artisanal crafts and live performances celebrating Saudi's rich traditions.
The Partner Connection Zone allowed visitors to engage directly with 51 leading partners from Saudi's tourism ecosystem, exploring live summer deals, new bookable packages, and collaboration opportunities to capitalise on Saudi's growth. -TradeArabia News Service
