Premier Inn Middle East and The Digital Hotelier have signed a strategic digital partnership to promote environmentally responsible innovation in the hospitality industry.

 

The partnership, announced during Arabian Travel Market 2025 in Dubai, aims to digitise key guest services and back-end operations, reduce paper use, and enhance resource efficiency across its hotels in the Middle East.

 

Premier Inn becomes the first hotel group in the region to implement several of The Digital Hotelier's sustainability-focused digital features, including a real-time environmental impact dashboard.

 

This tool enables hotels to track key sustainability metrics such as tree savings, CO2 emissions avoided, water and energy conservation, and overall waste reduction.

 

This data-driven decision enables hotel teams to enhance operational efficiency and significantly reduce their environmental footprint.

 

Simon Leigh, Managing Director Premier Inn Middle East, said: “We are excited to partner with The Digital Hotelier in a collaboration that truly reflects Premier Inn’s ongoing commitment to being a Force For Good - making a positive, lasting impact on our planet, people, and communities. Together, we are driving sustainability while creating a seamless digital experience for our guests. As a key player in the UAE’s mid-market hotel sector, we are proud to contribute to the sustainable growth of the country’s tourism industry.”

 

Qutaiba Alali, Founder & CEO of The Digital Hotelier, added: “We are proud to partner with an internationally respected brand like Premier Inn to support their digital transformation journey across the region. This collaboration is particularly meaningful to us given Premier Inn’s global influence in the hospitality industry and their strong commitment to sustainability. Together, we are creating a smarter, greener, and more guest-centric future - one where technology enhances operational efficiency while reducing environmental impact.” -TradeArabia News Service