Abu Dhabi's Department of Energy (DoE) and INSEAD, the international business school, have signed a Memorandum of Understanding (MoU) to enhance cooperation in energy and water efficiency, sustainability, and behavioural change.

 

The MoU aims to strengthen Abu Dhabi's position as a global energy hub and promote sustainable development.

 

It will involve sharing knowledge, building institutional capacity, studying consumer electricity and water consumption behaviours, and implementing pilot programmes to improve resource use and raise societal awareness.

 

The MoU will also focus on benchmarking research on energy consumption and developing data-driven strategies for sustainable policies.

 

The MoU will emphasise information exchange, research execution, and programme evaluation, ensuring high standards of institutional cooperation between the two parties.

 

The MoU was co-signed by Mohamed Saleh Al-Hadrami, Energy and Water Efficiency Performance Director/Acting, and Zeina Sleiman, Global Director of Alumni Engagement and Learning for INSEAD, in the presence of directors from both organisations.

 

Ahmed Al Falasi, Energy Efficiency Sector Executive Director, commented: "Our partnership with a global academic institution of INSEAD's caliber is a strategic step in building an innovative model for Abu Dhabi's energy and water efficiency management, one that is based on analyzing behaviors and implementing best practices to further the Emirate's progress toward a more sustainable and efficient future in its resource management,".

 

He also said: "This collaboration will allow us to pilot and execute scalable, qualitative initiatives that help foster a culture of resource-conscious behavior and meet the objectives of the Abu Dhabi DSM and Energy Rationalisation Strategy 2030."

 

Sleiman emphasised: "It is with immense pride that we sign this memorandum with the DoE. It represents a vital beginning for a partnership built on the exchange of scientific knowledge and real-world application within the areas of energy efficiency and sustainability."

 

"Our belief at INSEAD is that data-informed behavioral change is pivotal for achieving enduring impact, and we look forward to applying our academic expertise in support of Abu Dhabi's ambitions to create a more efficient and sustainable future," she added. -OGN / TradeArabia News Service