Sheraton Jumeirah Beach Resort and Aloft Palm Jumeirah have promoted Mohamed Afifi to Multi-Property Director of Sales & Distribution.

 

Afifi will oversee the sales and distribution strategy for both Marriott properties, focusing on innovation, leadership, and collaboration.

 

Afifi has a proven track record of delivering results through innovation, leadership, and collaboration.

 

His leadership has been pivotal in Sheraton JBR's commercial repositioning, spearheading initiatives and enhancing internal systems and processes.

 

Afifi returns to lead Aloft Palm Jumeirah's commercial operations for a second time, with a broader mandate and deeper understanding of the brand and market.

 

His career spans over 17 years in hospitality sales across prominent brands, including Rotana Hotels, Roda Hotels & Resorts, Wyndham Hotels and Resorts, and ETA Star Hospitality.

 

 His appointment will see the integration of the sales team into a multi-property structure, aiming to drive efficiency, synergy, and strategic alignment across the two resorts.

 

“I’m deeply honored to take on this expanded role,” said Afifi. “This milestone is the result of years of collective effort, mentorship, and shared vision. I’m excited to lead our dynamic teams into this new chapter and continue delivering exceptional results for our guests, partners, and stakeholders.”

 

Mohamed El Aghoury, General Manager of Sheraton Jumeirah Beach Resort and Multi-Property GM for Aloft Palm Jumeirah, expressed his confidence in the appointment:

“Mohamed is a rare blend of strategic mind and empathetic leader. His promotion is well-earned and reflects his exceptional contributions over the years. I look forward to seeing him elevate both properties and inspire the next generation of sales leaders.” -TradeArabia News Service