Travel, Tourism & Hospitality

Hard Rock to launch new branded hotel, residences in RAK

Hard Rock International has announced that it is working with HR Hotel, a joint venture company between Malta-based db Group and RAK Hospitality Holding, to bring its branded Hotel & Residences into the northern emirate of Ras Al Khaimah. 
 
One of the most globally recognized companies, Hard Rock International boasts venues in nearly 80 countries spanning more than 300 locations including owned/licensed or managed hotels, casinos, rock shops, Live Performance Venues and Cafes.
 
This branded mixed-use development project is slated to open in 2028.
 
Its prime location on the Arabian Gulf in Ras Al Khaimah's Beach District, adjacent to Al Marjan Island, will offer approximately 300 rooms, 395 branded residences, and is set to create roughly 500 permanent job opportunities. 
 
The premier hotel will have restaurants featuring diverse cuisines and waterfront dining, a rooftop bar, conference space, event venue, beach club, swimming pools, spa and fitness centre, said the statement.
 
"Hard Rock International is proud to introduce its hotel and residence accommodations known for its unique brand of entertainment and superior hospitality to the region," remarked Todd Hricko, Senior Vice President & Head of Global Hotel Development at Hard Rock International. 
 
"This development will open new doors for the Hard Rock global traveler in a destination with rich history and nature to explore," he added.
 
Ras Al Khaimah represents a strategic hub where diversified business opportunities and sustainable development principles drive economic growth across multiple sectors. 
 
Known as the Nature Emirate, the northernmost emirate has established itself as a premium destination that combines robust investment infrastructure with world-class tourism experiences, including access to Jebel Jais—the UAE's highest peak—and the world's longest zipline.
 
"This partnership demonstrates exactly what we mean when we talk about strategic collaboration that elevates the entire emirate," said Alison Grinnell, CEO of RAKHH. 
 
"We're bringing together three distinct strengths - our deep understanding of Ras Al Khaimah's market dynamics, db Group's proven development expertise, and Hard Rock's globally recognized brand appeal - to one of the most exciting lifestyle destinations in the region that will become a dynamic hub for tourism, leisure, and entertainment," stated Grinnell. 
 
"This isn't just another hotel development; it's a catalyst for the sustained, high-quality growth that positions Ras Al Khaimah as a serious contender in the luxury and lifestyle hospitality space while supporting our broader economic diversification goals," he added.
 
The emirate offers investors and residents a comprehensive value proposition that includes advanced business infrastructure, pristine natural environments spanning coastlines to the Hajar Mountains, and a 7,000-year heritage foundation. 
 
This integrated approach supports diverse economic activities while maintaining the authentic character and high-quality living standards that define Ras Al Khaimah's competitive position in the regional market.
 
Silvio Debono, Chairman of db Group, said: "We are delighted to partner with RAK Hospitality Holding and Hard Rock International on this landmark project – our first major venture beyond Malta."
 
"With nearly four decades of experience in the hospitality sector, db Group is proud to bring its expertise to one of the region's most dynamic and fast-growing markets. Together, we aim to deliver a world-class destination that embodies Hard Rock's energy and spirit while offering guests a truly unique lifestyle experience on the shores of Ras Al Khaimah," he added.-TradeArabia News Service