Sun Siyam, a Maldivian hospitality group, has undergone a transformation to celebrate 35 years of service.

 

The brand (r)evolution introduces a new brand statement, anchored in The Home of the Maldivian Spirit, enhancing the group's position as one of the Maldives' culturally authentic resort operators.

 

The transformation elevates guest journeys with new Signature Experiences across all six resorts and strengthens direct relationships with customers through Siyam Rewards.

 

Each property is now grouped under three distinct collections: Luxury, Privé, and Lifestyle.

 

Signature Experiences are central to this evolution, bringing Maldivian heritage and imagination into every stay.

 

Guests can immerse themselves in Maldivian Roots, weekly culinary and cultural journeys, book the Maldives' first overwater photo studio, the Insta Villa, and join the island's vibrant scene at the Sun Siyam Beach Club.

 

Luxury Collection: elevated by the elements and steeped in the sublime, this is the highest calibre of island indulgence. Sun Siyam Iru Fushi now leads the Luxury Collection, offering premium exclusivity and a perfect sun-soaked paradise.

 

Lifestyle Collection: vibrant, energetic and designed for dreamlike adventure. The Lifestyle resorts are Sun Siyam Olhuveli and Siyam World, brimming with entertainment, recreation, and a wide mix of experiences for families, friends, and couples alike.

 

Prive Collection: intimate barefoot hideaways where privacy and bespoke comforts come first. Sun Siyam Iru Veli, Sun Siyam Vilu Reef and Sun Siyam Pasikudah in Sri Lanka form the Prive Collection, romantic havens for travellers seeking soulful escapes.

 

The brand (r)evolution also introduces Siyam Rewards, a digital membership programme that builds stronger direct relationships with guests.

 

Members enjoy personalised itineraries, room upgrades, and optional carbon offsets, with rewards available from the very first booking.

 

Every stay continues to support marine conservation and community projects through the group’s sustainability platform, Sun Siyam Care.

 

Ahmed Mohamed, Founder, Owner & Managing Director, said: “When we founded Sun Siyam in 1990, and later opened our first resort in 1998, our goal was simple, to share the warmth of our islands and our people with the world. This transformation keeps that soul alive while giving us the space to innovate for the next generation of free-spirited travellers.”

 

Deepak Booneady, Chief Executive Officer, added: “This rebrand is not just about design, it is about experience. It is about cultural authenticity, purpose-driven hospitality, and creating moments that spark joy. With the Maldives’ widest choice of villas, the region’s most generous premium all-inclusive plan, and now our Signature Experiences, we are setting the stage for the future of island travel.” -TradeArabia News Service