The Hong Kong Tourism Board (HKTB) has partnered with TBO Academy (a vertical of TBO.com), a leading global travel services distribution platform, to promote ‘The Luxury Hong Kong’ campaign in the Indian market.
This partnership aims to inspire outbound travel to one of Asia’s most dynamic and sophisticated destinations by spotlighting its world-class offerings and seamless accessibility from India.
As the demand for premium travel experiences from Indian consumers continues to rise, this strategic alliance leverages TBO Academy’s industry expertise to equip travel professionals with the tools, training, and confidence to sell luxe Hong Kong.
Curated Luxury Meets Strategic Reach
Through this collaboration, TBO.com will offer exclusive booking access, curated luxury packages, and preferential deals on high-end hotels, iconic experiences, and seamless flights to Hong Kong. Meanwhile, TBO Academy will act as the knowledge engine, empowering Indian travel agents with destination training, marketing resources, and sales strategies to drive bookings and deliver elevated customer experiences.
Experience ‘The Luxury Hong Kong’—Beyond the Skyline
Hong Kong is a destination full of memorable luxe experiences. From shopping in luxury enclaves like Tsim Sha Tsui and Causeway Bay to rejuvenating in serene spa resorts nestled in lush mountainsides, the destination offers a sensory playground for luxury seekers.
Private yacht charters, designer ateliers, and gourmet tasting menus are just beginning. The addition of visa-free travel and well-connected flights makes it a perfect fit for families, couples, and experience-led travellers.
Fuelling Sales Growth by Empowering Agent Potential
Through TBO Academy, travel professionals will gain access to destination-focused modules, creative itineraries, sales pitch assets, and on-demand marketing support. This ensures they’re crafting tailored experiences for discerning clients, leading to increased conversion rates.
“With luxury travel on the rise, this partnership allows us to equip agents with better insights and conversion potential,” said a spokesperson from TBO Academy. “Hong Kong’s premium offerings align perfectly with the evolving needs of Indian outbound travellers.”
Hong Kong’s Appeal in the Indian Market
For Indian travellers, Hong Kong offers a fine blend of familiarity and fantasy. From fairytale escapes to racetrack glamour, Hong Kong speaks the language of luxury.
Families are drawn to the magic of Hong Kong Disneyland; meanwhile, travellers seeking some sophisticated experiences often gravitate to the historic Hong Kong Jockey Club. In short, Hong Kong doesn’t just cater to Indian travellers; it understands them. And with a growing appetite for luxe escapes, the city is perfectly poised to become India’s go-to luxury destination in Asia.
This campaign is a commitment to enriching the sales journey of travel agents and redefining how Indian travellers experience Hong Kong. -TradeArabia News Service
