Whitewill expands Oman operations with 30 new premium projects
MUSCAT, 1 days ago
Whitewill, the international luxury real estate agency, has officially expanded its footprint into Oman, marking a strategic milestone in the agency's regional growth.
This positions the firm to meet the increasing demand from investors and end-users seeking opportunities in one of the Gulf's most promising emerging real estate markets.
The decision to enter Oman comes as the country undergoes a period of accelerated economic diversification, supported by the government's Vision 2040 strategy, said a statement from Whitewill.
With a stable economy, increasing foreign investment, and progressive policies allowing foreign nationals to acquire freehold property, Oman has rapidly gained attention among global investors.
Whitewill began building its Omani operations in 2023, and by 2024, investor demand had grown so significantly that the firm established a dedicated office and team of brokers in Muscat, it stated.
Svetlana Politova, CEO of Whitewill Real Estate in Oman and Abu Dhabi, said: "At Whitewill, we are proud to be at the forefront of introducing Oman’s promising real estate market to global investors."
"Our focus on Muscat and Salalah reflects a deep understanding of what drives long-term value, combining solid economic fundamentals with exceptional lifestyle and tourism offerings. By partnering with the most reputable developers and establishing a local presence, we ensure our clients gain exclusive access to Oman’s best projects," she noted.
"Looking ahead, we are committed to helping shape the future of real estate in Oman, creating investment opportunities that respect its heritage while meeting modern expectations," she added.
Whitewill is already operational in Muscat and Salalah, the only regions in Oman where Integrated Tourism Complex (ITC) zones permit full freehold ownership for foreign investors.
Muscat, with its modern infrastructure, administrative significance, and international connectivity, appeals to long-term investors seeking capital growth. Salalah, known for its lush green landscapes and year-round appeal to Gulf and European tourists, offers an attractive option for investors focused on lifestyle-driven, rental-yield properties.
Since entering the Omani market, Whitewill has successfully sold hundreds of property units with an upward range of RO300,000 ($777,891).
The agency’s portfolio in Oman includes over 30 projects from globally recognized and trusted developers such as DarGlobal, SDIC, Muriya by Orascom, Eagle Hills, Saraya Bandar Jissah SAOC and Al Mouj.
The firm also collaborates with respected local developers, including Alargan Towell, Maysan Properties, and Ideal Building Development. Many of these projects benefit from the involvement of Omran Group, the government’s development arm, further enhancing investor confidence.
The firm's client base spans international investors, expatriates and regional buyers, including high-net-worth investors from the GCC, Europe, India and more, said the real estate agency.
Demand is particularly strong for holiday homes, rental units, and investment properties in Oman’s premium waterfront and master-planned communities, it added.-TradeArabia News Service
