
Aldar hospitality academy inks deal with Les Roches
ABU DHABI, 10 days ago
Leading UAE developer Aldar has launched an in-house customer experience academy inspired by traditional Emirati hospitality. It has also sealed a partnership with Abu Dhabi Hospitality Academy – Les Roches to establish and curate its courses.
The Abu Dhabi Hospitality Academy - Les Roches is a groundbreaking institution that sets a new standard in hospitality education by integrating global expertise with a deep-rooted emphasis on Emirati culture.
This aligns closely with the ethos of Aldar’s CX Academy, which is founded on the philosophy of traditional Emirati hospitality, with every guest treated with unconditional welcome and care.
The pillars of Emirati hospitality will also inform The Academy’s curricula with a key focus on selfless generosity, relationships over transactions, commitment to craft, excellence beyond expectations, respect for all cultures, and sustainable relationships.
The Academy is designed to support the Abu Dhabi Customer Experience Strategy and contribute to the emirate’s reputation as a destination with world-class service across all sectors.
With a mandate to establish an elevated signature experience at every touch point across, The Academy will train more than 30,000 direct and indirect employees from senior management to frontline staff.
This will include employees across every Aldar asset, business, and function including sales, community management, facilities management, retail, hospitality, and schools.
Courses are scheduled to commence by the end of Q1 2025, with plans for a purpose-built, state-of-the-art, facility on Yas Island.
Aldar Group CEO Talal Al Dhiyebi said: "In line with our customer experience strategy and purpose to have a positive impact on people’s lives, we believe that hospitality is the universal language of care, connection, and excellence."
"By establishing Aldar CX Academy, we are investing in a future where every interaction, whether with customers, investors, visitors, partners, or colleagues, becomes an extraordinary experience imbued with authentic Emirati hospitality," he stated.
As part of the partnership, Aldar will also offer opportunities to Abu Dhabi Hospitality Academy – Les Roches students to have practical exposure to world-class operations while introducing fresh talent and ideas into the Aldar ecosystem.
These students will also benefit from job opportunities at Aldar, as part of Aldar’s goals to support the career development of promising talent and the integration of talent across Aldar and Abu Dhabi Hospitality Academy – Les Roches, said the Abu Dhabi developer.
This partnership underscores Aldar’s commitment to nurturing talent and empowering employees and partners to consistently deliver signature customer experiences reflecting Aldar’s values and vision, it stated.
"Partnering with Abu Dhabi Hospitality Academy – Les Roches, we are equipping our people, at all levels, with the mindset and skills to go beyond expectations, transform ordinary moments into remarkable ones, and build relationships that inspire trust and loyalty. This is not just about service; it’s about creating a culture of generosity and human connection that defines who we are," he added.
Georgette Davey, Managing Director, Abu Dhabi Hospitality Academy – Les Roches said: "We are proud to partner with Aldar, a growth-focused company that recognizes the transformative power of hospitality as a cornerstone of excellence across all sectors."
"By establishing this Academy, Aldar is championing a culture that values people above all else. We are honored to join Aldar in shaping the future of service, innovation, and building genuine connections," he added.-TradeArabia News Service