Monday 25 September 2023

Multiply Group cleaning up the ocean

Multiply Group to help rid oceans of 100,000 pounds of plastic

ABU DHABI, June 8, 2023

Multiply Group, an Abu Dhabi-based investment holding company, is partnering with US-based 4ocean to offset more than 100,000 pounds (45,359 kgs) of plastic waste and contribute to ocean and coastline clean-up efforts. 
As part of its “Cleaning Up the Oceans” initiative, Multiply Group has announced the collaboration on World Oceans Day, underscoring a shared commitment to the global environmental agenda directly aligning with the themes and goals that will be addressed at the 28th session of the Conference of the Parties to the UNFCCC (COP28).
The presence of plastics in the ocean is increasing exponentially, and plastic pollution is still one of the main causes of marine species extinction, health problems for human beings and animals alike, and the destruction of marine ecosystems. 
Largest ecosystem
Speaking on the partnership, Lama Al Bachir, Strategy and Growth Director at Multiply Group, said: “Currently, plastic waste makes up 80% of all marine pollution and around 8 to 10 million metric tonnes of plastic end up in the ocean each year, impacting both marine life and human health. On this World Oceans Day and as part of our CSR efforts in the Year of Sustainability, Multiply Group is partnering with 4ocean to extract 100,000 pounds of plastic from the ocean and play our part in conserving the planet’s largest ecosystem.” 
“We are delighted to see the clean ocean movement gaining traction internationally and are excited to partner with Multiply Group to help clean the world’s oceans,” said Alex Schulze, CEO and Co-founder of 4ocean. “New partnerships like this are how we will maximise our impact all around the world.”
Multiply Group recognises that tackling marine pollution requires comprehensive solutions encompassing prevention and clean-up efforts on both the shores and in the oceans. In a demonstration of commitment earlier this year, a dedicated group of employees from Multiply Group and its subsidiaries volunteered to clean up a stretch of Abu Dhabi’s coastal shoreline in Al Nouf, successfully collecting 420 pounds of plastic waste.-- TradeArabia News Service


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