Hilton, Al Musbah to develop 221-key property in Madinah
RIYADH, 1 days ago
Global hospitality group Hilton has joined hands with Al Musbah Group for the debut launch of its lifestyle Tapestry Collection brand property in the Kingdom of Saudi Arabia.
Set to open later this year in Madinah, Diyar Ajwa, Tapestry Collection by Hilton, will offer 221 guest rooms and suites, along with other premium amenities.
Announcing the strategic partnership, Hilton said the new signing reinforces its continued expansion in the kingdom and adds to its growing presence in one of the world’s most significant religious tourism destinations.
With this addition, Hilton remains on track to reach its milestone of 100 hotels trading and in the pipeline across Saudi Arabia.
Strategically located north of the central Haram area in Madinah, Diyar Ajwa, Tapestry Collection by Hilton, will offer direct pedestrian access and views of Al Masjid Al Nabawi, providing guests with a convenient and comfortable stay.
The property will benefit from strong transport links, including proximity to Prince Mohammad bin Abdulaziz International Airport and connectivity via the Haramain High-Speed Rail, which links Makkah, Madinah, and Jeddah, it stated.
Mohammed Almusbahi, Director, Al Musbah Group, said: "We are proud to partner once again with Hilton to introduce the first Tapestry Collection by Hilton in the Kingdom. With its unique identity rooted in local heritage, this hotel will offer visitors and pilgrims an authentic and memorable stay in the heart of Madinah."
"Our continued collaboration with Hilton reflects our shared vision to support the Kingdom’s hospitality goals and deliver world-class offerings across key cities," he stated.
The hotel will offer its guests an all-day dining restaurant, a café, and a fitness centre. The property's design narrative will be inspired by the revered Ajwa date, grown exclusively in Madinah, adding a rich cultural touch to the guest experience.
Carlos Khneisser, the chief development officer, Middle East & Africa, Hilton, expressed delight at introducing the Tapestry Collection brand to Saudi Arabia.
"This signing builds on our longstanding relationship and highlights Hilton’s commitment to growing and diversifying our portfolio as we introduce more of our award-winning brands in key destinations across the kingdom," he stated.
A major brand - Tapestry Collection by Hilton - is a global portfolio of independent hotels, each with an original, vibrant personality. Every hotel’s unique story comes to life through elevated design and food & beverage inspired by the locale, offering guests authentic experiences across an array of destinations worth exploring, he added.
Hilton currently operates 20 hotels across Saudi Arabia, with 77 more in the pipeline, representing a quarter of all branded hotel rooms under construction in the country.
Most recently, the hospitality major had signed Spark by Hilton Makkah Aziziyah with Al Musbah Group, marking the premium economy brand’s debut to the Middle East and Africa region.
Hilton’s robust pipeline in Saudi Arabia underscores the company’s role in shaping the future of hospitality in the Kingdom and its alignment with the goals of Saudi Vision 2030, it added.-TradeArabia News Service
