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Signing the deal

IQ Robotics, BFL Group unveil robotics transformation deal

RIYADH, September 14, 2023

IQ Robotics, a leader in AI-driven, fully automated logistics solutions, has inked a collaborative robotics transformation deal with Brands For Less Group (BFL Group), the region’s largest off-price retailer. 
 
The transformation includes deploying 130 state-of-the-art robots to help facilitate the processing of omnichannel orders, resulting in higher customer satisfaction.
 
Marking its fourth deal, this multi-million-riyal agreement aims to facilitate BFL Group’s ambitious expansion into Saudi Arabia. 
 
E-commerce demand
“We are pleased to progress upon our groundbreaking partnership with Brands for For Less Group as we embark on our journey to establish a Centre of Excellence in Riyadh to cater to the burgeoning e-commerce demand in Saudi Arabia,” said Fadi Amoudi, CEO of IQ Robotics. “This strategic initiative aligns seamlessly with the National Industrial Development and Logistics Programme (NIDLP) and Saudi Vision 2030.”
 
Ayman Beydoun, Deputy CEO & Group COO Of BFL Group, said: “We are excited to partner with IQ Robotics to usher in a new era of retail in Saudi Arabia. With the help of robotics technology, we can create a more efficient, customer-centric, and sustainable retail experience. We believe this partnership will help us shape the future of retail in Saudi Arabia and beyond.”-- TradeArabia News Service
 



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