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Saudi launches innovative flag for people with hearing disabilities

RIYADH, September 23, 2022

Saudi Arabia's King Salman Center for Disability Research and SRMG have joined hands to come up with an innovative wearable flag that enables people with hearing disabilities to experience the national anthem. 
 
The wearable ‘Hearing Flag’ enables people with hearing disabilities to experience their national anthem using cutting-edge haptic technology has been launched as part of a campaign celebrating the Kingdom’s 92nd National Day.
 
The flag concept was developed at SRMG and produced by London-based wearable technology brand CuteCircuit.
 
The immersive experience brings sounds to life in a way that can be felt physically on the body using multi-force sensors sewn into the fabric of a Saudi Arabian flag, said a statement from King Salman Center for Disability Research. 
 
The campaign is a collaboration between the private and non-profit sectors, highlighting how Saudi National Day symbolizes the spirit of cooperation and empowerment of all members of society, sad a spokesman for the research centre.
 
Using the ‘Hearing Flag’, people can immerse themselves in sound through real-time touch haptics which recreate the sensation of sound on the body, he added. 
 
In an emotional campaign film launched across social media platforms today by King Salman Center for Disability Research and SRMG, viewers witness the moment that individuals encounter the hearing flag and experience their own national anthem for the first time.



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