Wednesday 29 May 2024

Luís Correia

Galaxy Racer partners with Polaris Sports for Gen Z

DUBAI, January 10, 2023

Galaxy Racer (GXR), a leading transmedia organization, is teaming up with Polaris Sports, a global organisation, to engage the next generation of talent, Gen Z, through the creation of interactive and consumable content.
As part of the partnership, Polaris Sports, a company that has been a mainstay in the industry for over a decade and a half, representing some of the world's most successful athletes such as Cristiano Ronaldo, José Mourinho, Falcao, James Rodríguez, Bernardo Silva and new exciting talent such as João Felix, Rafael Leão, Ansu Fati, Marcos Asensio and many others, reaching more than 1.2 billion social media followers will become an investor and shareholder in GXR. The two companies will also work closely together to elevate the profiles of sporting personalities represented by Polaris Sports and reach new audiences.
This partnership allows sport figures to connect with and engage Gen Z through content, esports, gaming, and branding initiatives, with the ultimate goal of creating interactive content for Gen Z in the Middle East and beyond.
Unlocking new channels
Paul Roy, Founder of Galaxy Racer, stated: "We are grateful and honoured to be able to join forces with a global brand like Polaris Sports. Our mandate is to identify regional and global opportunities for players and unlock new channels for commercial collaborations and revenue generation. This is a very exciting time in our industry with so much to offer to both players and fans."
Luís Correia, from Polaris Sports, said: “Polaris’s philosophy has always been to be associated with the brightest international talents with the goal to ensure, increase, and underpin their commercial status on a global scale. That’s why this partnership with Galaxy Racer (GXR) has everything to be a success and a winner, aiming to further enhance athletes and exploring joint opportunities in a region where we already have a strong presence. It is with great joy that we start this partnership with Galaxy Racer.”
GXR remains committed to supporting the growth of the region and catering to the needs of esports, gaming, lifestyle, and sports enthusiasts, as exemplified by their recent 15-year Joint Venture with Spanish football league LaLiga, which is expected to generate over €3 billion in revenue. As the only organisation to fully unite esports, gaming, lifestyle, and sports, GXR continues to be a trailblazer in the industry.-- TradeArabia News Service


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