VOX Cinemas, the cinema arm of Majid Al Futtaim, has announced a pathbreaking collaboration with Academy Award-winning composer Hans Zimmer. 

 

The collaboration will see Hans Zimmer compose an exclusive score for VOX Cinemas, created with the goal of developing a sound that is synonymous with the brand, to resonate with audiences across the many markets where VOX operates. 

 

This unique score will be featured across multiple touchpoints, including an upcoming brand campaign, in-cinema experiences, and customer service interactions, all designed to enhance and elevate the customer journey. 

 

The partnership is yet another achievement in VOX Cinemas' legacy of innovation and excellence in the global entertainment industry. Zimmer will create a unique composition that celebrates VOX's journey of bringing audiences together through the power of cinema, the company said.

 

Creator of some of the best-known and most influential film scores of our time, Hans Zimmer has more than 500 projects across all mediums to his credit, grossing more than $28 billion at the worldwide box office. Zimmer has been honoured with two Academy Awards, three Golden Globe Awards, five Grammy Awards, an American Music Award, and a Tony Award, as well as six Emmy nominations.

 

Ignace Lahoud, Chief Executive Officer of Majid Al Futtaim – Entertainment said: “VOX Cinemas is proud to partner with the legendary Hans Zimmer to create a signature score that is instantly recognisable and synonymous with our brand. This collaboration marks a new chapter in our journey, enhancing the moviegoing experience with a distinctive sound that resonates across the diverse markets we serve."

 

He added: "For 25 years, VOX Cinemas has been at the forefront of innovation in the global entertainment industry, shaping some of life’s most cherished moments—from childhood to adulthood. Through the magic of cinema, we continue to be a key part of our audience’s unforgettable experiences.

 

"As we look to the future, we remain committed to pushing boundaries and redefining how people experience cinema, ensuring that every visit to VOX is nothing short of extraordinary."

 

Blending orchestration with regional musical influences, Zimmer's composition will resonate with VOX Cinemas’ diverse, multicultural audience. The collaboration will debut with the release of the score in an upcoming brand campaign, launching across the region in mid-April 2025. - TradeArabia News Service