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Karl Escritt

Like Digital & Partners plans major expansion in region

DUBAI, February 26, 2023

Like Digital & Partners, an award-winning agency offering digital transformation services, is planning major expansion in the region. The company aims to help businesses transition to the digital era and optimise revenues. 
 
TTN’s Kim Thomson spoke to Karl Escritt, CEO of Like Digital & Partners, on the company’s plans for the region.
 
A brief about Like Digital & Partners & How does the company help businesses?
The world is increasingly adopting digital technology across all sectors and all business streams, which in turn sets the stage for subsequent business growth.
 
Like Digital & Partners help businesses navigate the transition into the digital landscape by defending and optimising all digital revenues that they currently have and understand and strategize new channels for digital revenue. We deliver this across a number of sectors from E-commerce to hospitality and from Aviation to FMCG.
 
What are LD&P’s expansion plans in the Middle East? 
The Middle East is an incredibly exciting market for business and digital transformation. We began our expansion in the Middle East back in 2017 but 2023 will be our biggest year ever. With a new office opening in Riyadh in April 2023 we are expecting the Middle East to become the biggest market for Like Digital and Partners.
 
How will LD&P help in the digital transformation in the region?
Our team at Like Digital and Partners has over many years of hands-on experience in digital transformation, making real shifts in brands and businesses revenue and equity online. Our vast knowledge of trends, insights, consumer behaviour alongside leadership and technical skills are the real USPs for us and it’s with them thar we feel we can make a big impact for Saudi businesses and their digital transformation both now and in the future.
 
How technology will inevitably play an important role in the GCC?
We are now living in an always on digital world with many people around the world spending over 7 hours a day online. With the incredible development happening right now in Saudi Arabia and the exceptional vision for the future, the role of digital will be essential across every interaction. From personal devices in the home to a fully connected smart city allowing the day to day to be both seamless and personalised to every individual.
 
Why it’s never been more crucial to experiment with technology?
Technology is changing every day, some of it is great and will stick around and some of it won’t. The important factor is that businesses must be aware of the pace of change and always keep moving. Experimentation will be key alongside analysing what is working and why will it lead to success. – TradeArabia News Service



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