Reliance Consumer Products Limited (RCPL), the FMCG arm of India-based Reliance Industries, has launched the Indian legacy brand Campa Cola in Bahrain. 

 

Since acquiring Campa Cola in 2022 and reintroducing it to India in 2023, RCPL has revived the heritage brand that held cult status in India in the 1970s and 1980s. 

 

Campa Cola’s entry into the beverages industry in Bahrain is being launched with partner Babasons, a leading food and beverage group in Bahrain. 

 

Ketan Mody, Executive Director Reliance Consumer Products, said: “We are excited to enter the Bahrain market with Campa, a heritage Indian brand founded more than 50 years ago. We are investing for the long-term and see great potential for accelerated growth in the region. We have a track record of delivering innovative and global quality products at affordable prices to customers. We are delighted to come together with our partners today to transform the beverage experience for consumers across Bahrain.

 

"Campa Cola has multi-generational relevance and reignites a memory and prompts consumers to revisit and relive those cherished moments. Campa isn’t just a drink; it’s a revival of a legacy, a taste of India, and a celebration of the spirit of today’s youth. We’re confident it will introduce a new wave of fans to its refreshing taste across all consumers in Bahrain and spark nostalgia amongst Indian expats connecting them to their roots,” said Mody.

 

Anil Nawani, General Manager of Babasons,  stated: “We are proud to collaborate with leading global conglomerate Reliance Consumer Products to bring Campa Cola to Bahrain. This partnership reflects our dedication to offering consumers high-quality, diverse beverage choices that is rooted in heritage." 

 

The Campa portfolio will initially include Campa Cola, Campa Lemon and Campa Orange. - TradeArabia News Service