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JW Marriott opens its first Spain hotel in Madrid

MADRID, March 30, 2023

JW Marriott, part of Marriott Bonvoy’s global portfolio of 30 extraordinary hotel brands, has unveiled its first property in Spain with the opening of JW Marriott Hotel Madrid. 
 
Located in the cultural charm of the Canalejas zone, next to the iconic and bustling Puerta del Sol, the luxurious new hotel sits in the heart of the city, moments away from prestigious art institutions and theatres.
 
“With each new opening, JW Marriott brings a legacy of luxury hospitality combined with the brand’s foundation of holistic well-being,” said Candice D Cruz, Vice President, Luxury Brands, Europe, Middle East & Africa, Marriott International. “JW Marriott Hotel Madrid captures the essence of the city and encourages guests to disconnect from stress and distractions so that they can focus on reconnecting with what matters most to them.” 
 
An Urban Sanctuary 
The hotel is designed to offer a new standard of luxury, one that inspires guests to achieve balance and become present in body, mind, and spirit. Every detail of the hotel is curated to encourage guests to reflect and recharge. Whether it’s soaking in the striking views of the city from the privacy of their guestroom terrace, enjoying the botanical oasis of El Patio JW Garden where ingredients used by the restaurant and cocktail bar are grown, or indulging in the city’s gardens with a picnic of local produce arranged by the hotel, mindful moments can be found and created anywhere.
 
Ingrained in the brand’s belief that true luxury is having the time and space to focus on what matters most – oneself - the new 139-guestroom hotel offers guests an inspiring urban retreat in the centre of the Spanish capital. Most suites have large terraces boasting spectacular views of the city below. 
 
In addition to the large and fully equipped Fitness Room and Wellness Area, the property has designed special in-room experiences allowing guests to enjoy a personalised wellness journey during their stay. Yoga mats are available in all rooms and complimentary access through QR codes to video workouts and meditation practices allow guests to nurture their physical well-being. The bath menu, with special playlists and customizable light setups for sensory pampering for all five senses, turns each bathroom into a private spa experience.
 
Designed to Capture the Essence of Madrid 
Previously one of the oldest perfumeries in Madrid, the building itself has a unique legacy and captures the very essence of the city. The hotel’s architecture and design was entrusted to Rockwell Group, who created an elegant concept using natural materials and a neutral colour palette to ensure a relaxing environment. Touches of the building’s historic past remain visible through the preservation of certain elements, such as the wrought iron columns from the 19th century which can be found throughout the property. 
 
A Feast for the Senses
Partnering with renowned, Michelin-star chef Mario Sandoval, the property has crafted a dining and cocktail concept that elevates and subtly reinvents local flavour. Using ingredients grown in the JW Garden and sourced from local providers, ‘QU’ offers the ultimate expression in refined Spanish flavour. Served on dishes inspired by the beauty of perfume containers, each meal nourishes more than just the body, engaging all five senses to create an unforgettable dining experience that captures the essence of Madrid. Visitors can sip and savour the city's spirit through an inventive cocktail menu that highlights local ingredients and iconic aromas such as chocolate, rosemary, and lemon. – TradeArabia News Service
 



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