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Isabel Tapp

TLN appoints AllDetails founder as GCC representative

DUBAI, May 25, 2023

Travel Lifestyle Network (TLN), a global PR agency network specialising in travel and tourism, has appointed Isabel Tapp, Founder and CEO of AllDetails, as the representative of the GCC and Middle East regions.

A boutique communications and marketing agency headquartered in Dubai, AllDetails specialises in luxury hospitality, travel and lifestyle clients in the GCC and greater Middle East region. With more than 20 years’ of local experience, the award-winning agency is uniquely placed to bring unparalleled GCC and Middle East expertise and perspective to TLN.

Isabel Tapp said of the appointment: “We are delighted that AllDetails has been invited to join the board of the Travel Lifestyle Network as the GCC and Middle East representative. TLN’s spirit of collaboration, innovation and evolution is perfectly aligned with our goals and values as one of the Middle East’s leading travel and lifestyle communications agencies.”

“In our dynamic, fast-evolving region, we relish the opportunity to share our local insights, while collaborating with and learning from our industry peers in other key global markets,” Isabel said. “We look forward to working hand in hand with our travel and lifestyle counterparts in the Americas, Europe, Asia and Oceania over the coming years.”

The announcement was made at the annual AGM of  TLN in the Cape Winelands.

The AGM brought members representing 30 markets together to address the trends that are shaping the industry and affecting agencies worldwide. Talking points included the latest in Artificial Intelligence (AI) tools, and mastering communication within PR teams to navigate generational differences in the workplace, which now comprise five generations for the first time in history.

Further sessions covered the business tools every PR agency needs in their toolkit, how to create a compelling response to any RFP, and taking a global approach to PR and Marketing for today’s travel and tourism clients. The AGM provided a platform for TLN members to forge global partnerships in the PR space. Recognising the power of collaboration, TLN aims to foster a strong network of agencies that can share knowledge, resources, and best practices to better serve clients and drive industry innovation.

"Global partnerships are the bedrock of our network's continued success," said Natalia Rosa, newly appointed Chair of TLN. "Our AGM has been a wonderful opportunity for our members to connect, collaborate, and learn from one another so that they bring that knowledge back to their respective agencies and their team and clients reap the rewards.”

Having led the global network for several years, outgoing Chair and Director of GroupExpression in France, Virginie Le Norgant, said it had been a great privilege to be at the helm of the Travel Lifestyle Network.

“A truly global network of talented PR, marketing and communications specialists in the travel space, TLN has expanded its reach with representation now in such markets as Mexico, Indonesia and even Canada. It is my sincere belief that the new Board will continue to expand the network strategically so that our mutual travel and tourism clients benefit from our global mindset and truly local approach,” she said. – TradeArabia News Service




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