Friday 21 June 2024

Diriyah Company partners with fashion house Ramzen

DIRIYAH, May 30, 2023

Diriyah Company, a project of the Saudi Public Investment Fund (PIF), has announced its partnership with renowned international Saudi Designer Abdulrahman Al-Romaizan, founder and creative director of Ramzen.

This collaborative venture marks a significant milestone in the evolution of Diriyah, a place where rich cultural heritage intertwines with innovation and modernity. By aligning with Ramzen, a pioneering force in the Saudi and international fashion industry, Diriyah Company solidifies its commitment to promoting local talent and fostering creativity across the Kingdom.

As a first step for this partnership, Ramzen has created and will present a special collection of exclusive eveningwear for men and women inspired by Diriyah, The City of Earth. The fashion presentation will serve as an exquisite homage to the shared values and aspirations of both Diriyah Company and Ramzen, highlighting their dedication to artistic expression and cultural excellence. Ready to wear fashions, inspired by the pieces presented, will be available as a capsule collection following the show.

Jerry Inzerillo, Group CEO of Diriyah Company said: "We are delighted to collaborate with Ramzen and its talented founder, whose unique vision aligns seamlessly with our own commitment to nurturing Saudi Arabia's creative landscape. This collaboration symbolizes our dedication to showcasing the multifaceted cultural heritage of the Kingdom, while also fostering the growth of the fashion industry in Diriyah."

Al-Romaizan, acclaimed for pushing the boundaries of Saudi fashion, stated: "Joining hands with Diriyah Company is a momentous occasion for me. I am honoured to showcase my designs in a city that carries such historical significance, while also embracing modernity and innovation. Together, we aim to celebrate the intersection of tradition and contemporary fashion, leaving an indelible mark on Saudi Arabia's cultural tapestry."

This partnership between Diriyah Company and Ramzen represents a shared commitment to promoting local talent, fostering innovation, and strengthening the position of Saudi Arabia as a global fashion hub. Through the art and fashion show in the beginning of October, both entities look forward to captivating audiences with a breath-taking display of creativity and elegance. – TradeArabia News Service


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