Nikki Beach Global, the international luxury lifestyle and hospitality brand, has announced its transformation into Nikki Beach Hospitality Group, marking a significant milestone in the brand’s more than 25-year journey.

This evolution follows the introduction of the brand’s new restaurant concept, Lucia, launched in March 2024, which joins the group’s portfolio of Nikki Beach resorts, beach clubs, residences, and lifestyle boutiques.

The establishment of the hospitality group signals a new era of luxury hospitality and unparalleled experiences as the team continues to expand their global presence.

"We’re thrilled to announce the evolution of Nikki Beach Global into Nikki Beach Hospitality Group, marking a pivotal moment in our journey," said Lucia Penrod, Co-Founder, Owner & Chief Executive Officer of Nikki Beach Hospitality Group.

"With the addition of Lucia Cannes to our portfolio, we will have the opportunity to continue expanding our brand in metropolitan and even winter locations, while we’ll continue growing the Nikki Beach brand in coastal destinations.

“We have openings in the pipeline for Nikki Beach across the Middle East, Asia, and the Caribbean, and I’m excited to establish this group as we forge ahead growing both of our brands.”

Founded in 1998 by entrepreneurs Jack and Lucia Penrod, Nikki Beach has established itself as a global leader in luxury lifestyle and hospitality.

As Nikki Beach Hospitality Group embarks on this new chapter, the brand remains steadfast in its commitment to creating premium dining experiences and unforgettable moments for its clientele around the world. – TradeArabia News Service