Travel Connections Arabia (TCA) Group of Companies has announced that its subsidiary, TCA Hotels & Resorts will represent SHA Wellness, across the Gulf Cooperation Council (GCC), under a new agreement.

Renowned for its holistic approach to wellness, SHA Wellness offers transformative experiences that encompass health, relaxation, and rejuvenation, known as the SHA Integrative Method.

This aligns perfectly with TCA's commitment to providing its clients with exceptional, well-rounded experiences.

With locations in Spain and Mexico, the brand will open its first Middle East location in the UAE, in 2026.

Set to provide luxurious accommodations through a choice of suites and residences, combined with state-of-the-art wellness facilities, SHA Wellness will present a unique proposition for guests seeking wellness-focused travel experiences when it opens at AlJurf, coined as the Riviera of the Emirates.

TCA's team of luxury specialists across the GCC will be dedicated to providing exceptional sales services and delivering outstanding results for the properties.

"We are honoured to be representing SHA Wellness, as they join our portfolio of outstanding clients and this partnership is a testament to the hard work and dedication of our team of luxury specialists, and our deep knowledge of the region, and we are excited to bring our expertise and personalised services to SHA Wellness,” said Ahmed Soliman, CEO, TCA Group of Companies.

“We look forward to a successful partnership and expanding our client’s reach in the GCC market and to support their regional presence.”

This partnership will see TCA enhance SHA Wellness presence in the region and provide them and trade partners with direct access to sales support and marketing efforts starting from April 2024, working closely to develop and implement a comprehensive marketing strategy that will increase brand awareness and drive sales in the GCC.

A key demographic which the partnership aims to target is that of international travellers, through a bundle of exciting offers aimed specifically at travellers from the GCC.

A spokesperson for SHA Wellness said on the signing: "This partnership means significant milestone as we expand our brand and presence in the region.

“With TCA's extensive luxury expertise and tailored services, we are confident to build an even stronger connection with our esteemed guests and partners.

“Together, we eagerly anticipate the opportunities this collaboration will unfold, as we work hand in hand to redefine an authentic luxury wellness experience as Leading Brand in the GCC market."

TCA’s outstanding collection of hospitality and tourism clients include some of the most exclusive hotels and resorts around the world, such as Langham Hospitality Group, including The Langham, London, eight exceptional Constance Hotels & Resorts, spread across the Indian, The Bürgenstock Collection, as well as Evok Hotels, Soft Living’s The Hotel Byron and Hotel Plaza de Russie, Villars Alpine Resort, Iniala and Disneyland Paris, to name a few. – TradeArabia News Service