Thursday 21 November 2024
 
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Boo Boo Laand ... combines play with learning

Boo Boo Laand eyes regional, international expansion

DUBAI, 2 days ago

Following its debut at Dubai Mall, Boo Boo Laand, the premium family entertainment destination that has been designed as a magical world where imagination and fun come to life, is preparing for significant regional and international expansion.

“Our goal was to create a destination that marries play with learning,” shares Managing Director Salil Kumar Malik.

“Seeing children’s faces light up as they explore Boo Boo Laand has been our greatest reward, and we are eager to bring this experience to new locations.”

Following the incredible success at Dubai Mall, they have mapped out an ambitious expansion strategy. Plans are already underway to open a new location in Abu Dhabi, with the launch anticipated in mid-2025.

“Dubai has shown us the demand for family-oriented, imaginative spaces, and we’re thrilled to bring this experience to Abu Dhabi families,” said Aliesha Brar Malik, Creative Director, who has poured her creative vision into designing an interactive and engaging environment that captivates both children and parents.

Additionally, Boo Boo Laand said it is looking to make its mark in Saudi Arabia, with discussions in progress to secure locations in key malls.

Expanding beyond the Middle East, they have set their sights on India, specifically Mumbai and New Delhi. Recognising the appetite for family entertainment in India, the brand aims to replicate the joy and excitement experienced in Dubai, tailored to fit the local culture and preferences. – TradeArabia News Service




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