Hilton, Saudi Tourism launch campaign to promote kingdom's experiences
RIYADH, 4 hours, 17 minutes ago
Hilton and the Saudi Tourism Authority (STA) have partnered to create a content campaign to promote the diverse travel experiences tourists can enjoy in Saudi Arabia.
The campaign features short films and photos promoting Riyadh, Jeddah, Al Ula, Makkah, and Madinah, bringing viewers to discover the country's distinctive destinations.
The campaign builds on last year's successful partnership and is now being rolled out internationally across the Middle East, South Africa, UK, Germany, Italy, France, Malaysia, and Indonesia.
Hilton and STA signed a memorandum of understanding in 2023 to explore cooperation opportunities to promote Saudi Arabia and attract visitors to the Kingdom, in line with Vision 2030.
The content serves as a window that immerses visitors in Saudi experiences before their arrival, bringing to life the Kingdom's must-visit hotspots and the heart of its welcoming cities.
It invites visitors to experience the very best of Saudi Arabia with Hilton, highlighting the global hospitality company's hotels across the country, including Waldorf Astoria Jeddah – Qasr Al Sharq, Hilton Riyadh Hotel & Residences, and Conrad Makkah.
Hilton currently operates 21 hotels in Saudi Arabia, including the recently opened Hilton Riyadh Olaya and The Hotel Galleria Jeddah, Curio Collection by Hilton. -TradeArabia News Service
