The Meetings Arabia & Luxury Travel (MALT) Congress is set to return to Abu Dhabi for its 13th annual event from 19-20 February 2025. This is the second consecutive year Abu Dhabi Convention & Exhibition Bureau (ADCEB) will be the host sponsor, showcasing the emirate's infrastructure and accessibility.

 

ADCEB, part of the Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi), continues to highlight the emirates' value as a destination that combines excellence in facilities with a progressive outlook on business, economy, innovation, and sustainability.

 

Building on the momentum of the 2024 edition, this year's MALT Congress promises a vibrant B2B marketplace that unites leading MICE and luxury travel professionals.

 

Attendees will explore emerging industry trends, forge strategic connections, and unlock collaborative opportunities, reinforcing Abu Dhabi's standing as a premier destination for transformative events.

 

Mubarak Al Shamsi, Director of the Abu Dhabi Convention & Exhibition Bureau, commented, “We are pleased to welcome the annual MALT Congress back to Abu Dhabi, providing delegates with an engaging platform for collaboration in our ever-evolving industry. At ADCEB, we remain committed to creating a supportive ecosystem for our industry partners, working together to attract travelers to our region. This event also offers an opportunity to showcase the cultural depth of our emirate while reinforcing Abu Dhabi’s standing as a global leader in crafting world-class events and experiences.”

 

The return of the MALT Congress to Abu Dhabi cements the emirate's position as a leading Meetings, Incentives, Conferences, and Exhibitions (MICE) destination, combining world-class infrastructure, exceptional accessibility, and diverse leisure offerings.

 

ADCEB plays a pivotal role in this transformation, offering extensive support to event organisers throughout the event cycle through initiatives such as ADCEB's incentive program, Advantage Abu Dhabi, bid advisory services, attendance-building strategies, and strategic partnerships with global MICE associations like the Society of Incentive Travel Excellence (SITE) and United Networks of International Corporate Events Organisers (UNICEO).

 

ADVANCING INNOVATION, ACCESSIBILITY, AND SUSTAINABILITY

 

ADCEB’s collaboration with the MALT Congress aligns with Abu Dhabi’s Tourism Strategy 2030, aimed at harnessing the MICE sector to unlock economic opportunities, amplify the emirate’s distinctive culture, and enhance its global value proposition.

 

ADCEB also emphasises sustainability through initiatives such as the Carbon Calculator, which empowers hotels to monitor their carbon emissions, and accessibility guidelines ensuring inclusive experiences for all attendees.

 

Guided by the UAE's Net Zero 2050 Strategy, ADCEB exemplifies leadership in sustainable practices across tourism and event management. Tools like the Abu Dhabi Pass further elevate the visitor experience, offering value and convenience across over 40 attractions for delegates extending their stay.

 

Director of QnA International, Sidh NC said, “The 13th Annual MALT Congress is more than just an event; it’s a platform where ideas are exchanged, partnerships are forged, and the future of MICE and luxury travel is shaped. Returning to Abu Dhabi, a city that exemplifies hospitality and global excellence, we are focused on creating an environment that fosters meaningful collaboration and shared success. Our mission is to empower the travel ecosystem with actionable insights and opportunities, ensuring everyone leaves inspired and equipped to drive progress in their own arenas.” -TradeArabia News Service