Saudi Arabia's Riyadh Air has announced a multi-year partnership with LIV Golf, the world's first global golf league.

 

The agreement, announced by Riyadh Air CEO Tony Douglas and LIV Golf CEO Scott O'Neil, reflects Riyadh Air's commitment to sports and includes comprehensive sponsorship across the LIV Golf League.

 

"We are incredibly excited to partner with LIV Golf, a league that is transforming the sport of golf with its exciting format and commitment to growing the game globally," said Tony Douglas, CEO of Riyadh Air. "This partnership aligns perfectly with our values of innovation, excellence, and community engagement, and the growth plans for both organisations are hugely positive for the future. Having five legends of the game here today at Riyadh Airport in the presence of our first-ever aircraft and attempting a very special challenge that we will reveal in the coming days, shows our inventive approach to aviation and sport."

 

Scott O’Neil, CEO of LIV Golf said: “We are proud to tee off the 2025 LIV Golf season with an innovative and forward-thinking partner in Riyadh Air.  This partnership shares a commitment to delivering a best-in-class experience for golf fans around the world. We both have a bold vision and ambitious plans with a long runway of success ahead.”

 

The partnership will begin with the League's season-opening event at the Riyadh Golf Club and will cover benefits across 14 global events in nine countries, including on-course branding, hospitality, and TV placement.

 

Riyadh Air, set to launch services in 2025, is committed to providing a world-class travel experience and enhancing connectivity to and from Riyadh. -TradeArabia News Service