The Masters has highlighted the growing global demand for golf travel, with over two million people vying for tickets to Augusta, but only 90,000 securing access.

 

This trend is part of a broader trend in global travel, with sports tourism accounting for 10% of worldwide tourism spend and projected to grow by 17.5% between 2023 and 2030.

 

Golf is playing a central role in this growth, with more travellers planning their holidays around major sporting events and unforgettable on-course experiences.

 

The International Golf Travel Market (IGTM) is positioned to lead the way in shaping the future of golf travel, taking place in Cannes from October 20-23.

 

“There is a real shift happening in how people approach travel,” said Fiona Ashton, Event Manager at IGTM. “We’re seeing fans actively booking trips to follow in the footsteps of their heroes, whether that means spectating at major tournaments or teeing off on world-class courses. IGTM is where those travel ambitions become business opportunities.”

 

Golf Tour Operators at IGTM are seeing this demand translate directly into bookings at all Majors Championships (The Masters Tournament, The PGA Championship, The US Open and The Open Championship).

 

“Interest in major tournaments throughout golf continues to grow year on year,” said Andrew Smith, Chief Commercial Officer, Your Golf Travel, one of the world’s leading golf travel providers. “These aren't just golf vacation packages, but individually curated experiences centered around these iconic tournaments. Travellers come for the thrill of the Majors and often leave inspired to play legendary courses, as well as those in the surrounding area, themselves. IGTM plays a vital role in helping us connect with the destinations and partners who make those journeys possible.”

 

As golf continues to draw millions of passionate fans, both on and off the course, IGTM offers a powerful platform for destinations, resorts, and courses to connect with top travel agents and tour operators through pre-scheduled meetings and strategic networking, all designed to spark innovation, foster partnerships and drive long-term growth in this fast-evolving sector. -TradeArabia News Service