Almosafer, a leading travel brand in the region, has strengthened its partnership with Singapore Tourism Board and Changi Airport Group through a Memorandum of Understanding (MoU) signed in Dubai.

 

The partnership builds on joint marketing campaign launched in Saudi Arabia last year.

 

The enhanced collaboration will feature an integrated marketing campaign showcasing Singapore's distinctive appeal through a Saudi influencer, leveraging Almosafer's extensive regional network and omnichannel presence.

 

Singapore's world-renowned landmarks, such as Marina Bay Sands and Mandai Wildlife Parks, offer an extraordinary urban escape where city sophistication meets natural wonder.

 

The city-state's year-round calendar of signature events adds another dimension to its appeal.

 

Changi Airport, the first stop on a memorable journey to Singapore, offers a warm and inspiring welcome with world-class attractions like the iconic Jewel Changi Airport.

 

The MoU reflects Saudi Arabia's rising prominence in global tourism and Singapore Tourism Board's strategic focus on the Kingdom as a new emerging visitor source market.

 

 With Saudi nationals enjoying visa-free access to Singapore, the partnership is poised to usher in a new era of travel opportunities between both nations.

 

Juliana Kua, Assistant Group Executive International Group at Singapore Tourism Board said about the partnership; "Singapore continues to captivate global travellers with its distinctive mix of premium lifestyle experiences and family-friendly attractions. By joining forces with Almosafer, we're leveraging their digital excellence and market leadership to introduce Singapore's unique offerings to Saudi Arabia's sophisticated travellers."

 

Muzzammil Ahussain, CEO of Almosafer (part of Seera Group), addressed the significance of this partnership, stating; "Our partnership with the Singapore Tourism Board and Changi Airport allows us to facilitate frictionless access for tourists from Saudi Arabia to Singapore. Almosafer’s market leadership and extensive reach within the Kingdom enables us to provide a seamless experience for travellers from and to the country through our omnichannel platform.”

 

Lim Ching Kiat, Executive Vice President of Air Hub & Cargo Development, Changi Airport Group, added; "Saudi Arabia represents an important and growing market for Changi Airport, with direct flights from Jeddah operated by Saudia and Scoot providing seamless connectivity. Through this partnership with Almosafer and STB, we aim to boost travel to Singapore as well as strengthen Singapore's position as a premier leisure destination among Saudi travellers, showcasing the unique experiences offered at Changi Airport and Jewel.” -TradeArabia News Service