IDeaS accelerates Saudi expansion with Elaf Group partnership
RIYADH, 1 days ago
IDeaS, a SAS company and one of the world’s leading providers of hospitality revenue management software and services, has announced a new partnership with Elaf Group, a renowned hotel group in Saudi Arabia, for the implementation of its G3 revenue management system across an initial four hotels within its portfolio at Madinah, Riyadh and Jeddah.
With this agreement, IDeaS continues to expand its footprint in Saudi Arabia whose ambitious Vision 2030 goals include 362,000 new hotels rooms by 2030 under the Kingdom’s $110 billion hospitality expansion initiative.
Currently, IDeaS’ solutions have been implemented in 144 hotels across the kingdom, with strong and growing demand projected for the future.
Elaf Group said it is preparing to double the size of its hotel portfolio in the coming years.
By partnering with IDeaS, they will be able to scale their operations effectively and optimise their revenue strategies.
"We have chosen IDeaS because of their system’s accurate forecasting capabilities, strong pricing tools and inventory controls that can all be managed by a small, centralised team," remarked Mohamed Abbas, Commercial & Revenue Director at Elaf Group.
"IDeaS is a reliable partner who will help us drive the revenue growth needed for us to continue our planned expansion in Saudi Arabia," he stated.
The partnership will enable Elaf Group to leverage advanced data-driven insights, enhance their decision-making processes, and ultimately achieve their growth objectives more efficiently.
The Group Pricing capabilities of G3 RMS, with its ability to quickly determine a group’s entire value and the value of any potential business being displaced, are a key component of Elaf Group's decision to partner with IDeas, he added.
Ibrahim Saba, Principal Sales Director - Europe, Middle East & Africa at IDeaS, said: "The G3 Revenue Management System will empower Elaf Group to navigate complex, seasonally dynamic markets like Jeddah and Madinah, while optimizing revenue capture from the growing demand in Riyadh."
As hotels in Madinah rely heavily on both pilgrimage-driven groups and leisure business, the ability to accept the most profitable business is crucial, stated Saba.
Balancing their demand needs helps hotels optimize occupancy and revenue, ensuring sustainable growth and guest satisfaction, he added.-TradeArabia News Service
