Sohar International has signed a Memorandum of Understanding (MoU) with Oman Balloons, becoming the exclusive banking sponsor of Oman's first national hot air balloon initiative.

 

The partnership demonstrates Sohar International's commitment to national development and sustainable tourism, going beyond banking to support innovative ventures that align with Oman Vision 2040 and contribute to in-country value creation.

 

The project, set to launch in October from Bidiyah in the Al Sharqiyah North Governorate, will feature a dedicated reception and briefing lounge, a cultural exhibition of traditional Omani handicrafts and souvenirs, and a ceremonial end-of-tour certificate and photo opportunity for participants.

 

 Sohar International will operate its own dedicated hot air balloon, branding it with the bank's identity, making it the first commercial brand to fly across the Sultanate's skies.

 

The initiative aligns with the bank's social responsibility agenda, creating new employment opportunities, empowering local SMEs, and channeling a share of operational revenue toward environmental preservation.

 

 This partnership represents a model for how the private sector can play an active role in enhancing Oman's global appeal, stimulating tourism, and driving inclusive, sustainable development.

 

Abdulwahid Mohamed Al Murshidi, Chief Executive Officer of Sohar International, stated: “At Sohar International, we are proud to be the exclusive financial partner of the ‘Oman Balloons’ project—an initiative that not only positions Oman as a regional leader in aerial tourism but also reflects our broader vision of enabling innovative and high-impact national projects. This partnership is a testament to our commitment to supporting economic diversification, empowering Omani talent, and fostering public-private collaboration, all in alignment with the aspirations of Oman Vision 2040.”

 

Salim Sultan Al Abri, Chief Executive Officer of Oman Balloons, stated: “We are proud to partner with Sohar International—one of the first institutions to believe in the vision of ‘Oman Balloons’ and support it from the outset. This exclusive sponsorship marks a key milestone in the project, providing not only financial support but also strategic value that will accelerate our progress.” -TradeArabia News Service