Omran Group, the executive arm of the Sultanate of Oman for tourism development, has announced notable progress in the early-stage development of Janaen Salalah - a pioneering agritourism project located in Arzat, Salalah. 

 

This initiative forms part of Oman’s broader strategy to diversify its economy by integrating sustainable tourism with agriculture-based investments.

 

Spanning over 5.5 million sq m, the project’s masterplan outlines a well-integrated mix of components, including farm-based accommodations, coconut and papaya processing facilities, educational and recreational areas, and a retail village - all thoughtfully designed to create a dynamic and immersive agritourism experience for both residents and visitors.

 

Developed under the Agritourism Development Company, a wholly owned subsidiary of Omran Group, Janaen aims to position Sultanate of Oman as a regional leader in agritourism by combining agricultural activity, hospitality, recreation, and community living in one integrated setting.

 

As part of the ongoing development efforts, Sayyid Marwan bin Turki Al Said, Governor of Dhofar, and Dr. Saud bin Hamoud Al Habsi, Minister of Agricultural, Fisheries Wealth and Water Resources, conducted a field visit to the project site, accompanied by senior officials from the group and other key stakeholders. 

 

During the visit, they were briefed on the project’s key components, development phases, and latest updates. 

 

The visit also included the ceremonial planting of the first coconut trees, marking the beginning of the initial cultivation phase. This milestone represents a key step in the broader vision to transform the site into a productive landscape that aligns with the project’s agritourism goals.-TradeArabia News Service