Cortec, a global leader in innovative, corrosion control technologies for major sectors including  construction, metalworking and water treatment, has announced a refreshed brand identity for its MCI (Migrating Corrosion Inhibitor) product line, thus modernising its visual presentation while maintaining the core elements that have made MCI a trusted name in corrosion protection for over 30 years.

 

At its core, the MCI brand remains committed to its mission: extending the service life of concrete structures while offering an environmentally responsible alternative to traditional corrosion inhibitors. 

 

The familiar “From Grey to Green” tagline continues to represent MCI’s dual impact—protecting infrastructure from deterioration and doing so in a way that minimizes environmental hazards compared to competing solutions.

 

Flexible and cohesive brand identity

 

While the fundamental values of MCI remain unchanged, the brand identity has been thoughtfully refined to address key usability concerns:

 

*Versatility: The previous logo, limited to full-colour use, posed challenges across different backgrounds, textures, and smaller applications. The new design allows for multiple variations, ensuring greater adaptability.

*Familiar Yet Improved: Retaining the hexagonal rebar-inspired element, the updated logo includes an “I” subtly designed to mimic the ridges on rebar, providing a unique visual connection to the construction materials MCI protects.

*Stronger Brand Alignment: The introduction of Cortec Green into the MCI logo strengthens its connection to our corporate brand, reinforcing brand recognition across all industries.

*Integrated Design Elements: The new chevron and full hexagon provide fresh design assets for PowerPoints, brochures, and marketing materials, creating a consistent and visually engaging experience.

 

Strong debut at global events

 

The newly designed branding made its first official appearance at the Fall International Concrete Repair Institute (ICRI) conference, followed by a high-profile launch at World of Concrete (WOC) in January 2025. 

 

These industry-leading events provided the perfect stage for unveiling the enhanced MCI® identity to key stakeholders in the construction and infrastructure sectors, it stated.

 

In addition to the visual refresh, Cortec is consolidating its MCI brochures into one, ensuring that all essential information is available in a single, easy-to-navigate resource. This change simplifies access to technical details and product benefits, enhancing the customer experience.

 

Looking Ahead, Cortec MCI said it was excited to roll out its updated branding across all platforms, including product packaging, technical literature, and marketing communications. 

 

This evolution marks a new chapter for MCI - one that builds on its legacy while ensuring a more functional, modern, and cohesive brand presence for years to come, it added.-TradeArabia News Service