Amadeus, a leader in travel technology, has renewed its partnership with Sharaf Travel, one of the UAE’s leading travel management companies, through a long-term agreement.

 

The extended collaboration reflects a shared commitment to innovation and customer-centric travel solutions designed to meet the evolving needs of modern travellers and businesses. 

 

Through this partnership, Sharaf Travel is adopting a range of advanced Amadeus solutions which includes NDC-X, Fare Optimiser and B2B Wallet, a solution that integrates a third-party payment services provider to help travel agencies pay all their suppliers utilising virtual cards.

 

Together, these technologies strengthen Sharaf Travel’s retailing capabilities and enable more personalised offerings for both corporate and leisure travellers. 

 

Ernesto Beaumont, Managing Director of Amadeus Gulf shares: "We are proud to deepen our partnership with Sharaf Travel, a trusted name in travel management across the UAE and Oman. This renewed agreement reflects our shared vision to accelerate digital transformation and redefine the way travel is sold and experienced. With our advanced solutions, from dynamic pricing with Fare Optimiser to personalised offers via NDCX, Sharaf Travel is perfectly positioned to deliver even greater value, efficiency, and choice to its customers. Together, we are shaping the future of travel by making it more connected, intelligent, and customer-focused." 

 

Jayaram Iyer, Managing Director of Sharaf Travel Group shares: "At Sharaf Travel, we are dedicated to adopting the latest technologies that empower our teams and delight our customers. Our collaboration with Amadeus helps us deliver seamless, personalised travel services at scale, with the flexibility to expand our online footprint and enhance fare competitiveness. The integration of B2B Wallet also ensures secure and efficient payment processing, supporting our yearly commitment to continually elevate our services." -TradeArabia News Service