Priority Pass has launched Priority Pass Private, a luxury full-service airport experience designed for high-net-worth travellers.

 

The service offers expedited private check-in, security, VIP terminals, and discreet boarding directly to the aircraft, ensuring a seamless passage through the airport.

 

 Initially available to businesses based in the Middle East and Europe, Priority Pass Private is an invitation-only product for businesses looking to reward their valued clients, including financial institutions, private banks, and wealth management companies.

 

Available at 76 airports across over 30 countries, Priority Pass Private grants access to a network of sanctuaries at key global travel corridors such as London, Dubai, Paris, Los Angeles, Singapore, Zurich, Shanghai, and Geneva.

 

 The experience begins with a personalised Meet and Assist service, ensuring smooth check-in with expedited security and immigration upon departure and arrival.

 

Guests are then welcomed into a private VIP lounge, where serene interiors and curated gourmet dining meet quietly opulent comfort.

 

Priority Pass Private redefines the luxury airport experience, delivering absolute convenience, freedom, and flexibility.

 

 It offers a unique combination of serenity and utility, shielded from the bustle of the terminal.

 

With a strong regional footprint, Priority Pass Private offers coverage across six Middle Eastern countries, including the UAE, Saudi Arabia, Bahrain, Egypt, Lebanon, and Turkey, including access to private terminals across key aviation hubs like Dubai, Riyadh, and Jeddah.

 

Christopher Evans, CEO of Collinson International, which owns and operates Priority Pass, says: “In today’s evolving world of luxury travel, the most discerning and high-net-worth travellers expect more than a seamless airport experience; they value time, privacy and exclusivity. Priority Pass Private was created to meet this need, transforming time in transit into time well spent. We are proud to bring this vision to life, reimagining travel for the world's most elite travellers.” 

 

Chris Ross, Chief Brand Officer of Collinson International, adds: “Priority Pass redefined what premium travel looks like. Now, with Priority Pass Private, we’re once again raising the bar, delivering an experience that truly elevates the airport journey. We’ve listened carefully to the needs of our clients and the market, recognising that an elevated offering will better reward the needs of high-net-worth customers. Priority Pass Private is our most exclusive proposition to date, empowering financial institutions and other brands to enhance customer value, deepen engagement, and stand out through meaningful brand differentiation that drives measurable ROI.” -TradeArabia News Service