Terex brand expands offering with Swiss group's products
ABU DHABI, 4 days ago
Magna, a major brand from top lifting and material-handling equipment manufacturer Terex, has announced that it has signed an agreement with GIPO, the Swiss manufacturer of high-quality mobile crushing and processing plants for the quarry, mining, recycling and non-metallic mineral industries.
Effective immediately, Magna will market, sell and support tracked impact crushers and roller grizzly screens under its own brand in selected key markets, enhancing its value proposition with premium-engineered solutions.
Launched last year in Tyrone, Ieland, Magna offers robust, high-capacity crushers, screeners and conveyors tailored to meet the needs of customers requiring larger outputs and volumes.
The additional product lines will enable Magna to expand its product offering, bringing immediate benefits to customers and enhancing its competitive market position, said a top official.
"This is a significant milestone for Magna as we grow and evolve to meet the demands of large and medium-scale operators across quarrying, mining, demolition and recycling applications," remarked Neil McIlwaine, Business Line Director for Magna.
"The addition of these new impactors and roller grizzly screens strengthens the overall proposition of Magna, by filling key product gaps with immediate effect. This enables us to meet a broader spectrum of customer needs through our growing distribution channels," he added.
According to him, Magna has enhanced its offering with new impactors and roller grizzly screens.
The synergy between Magna’s existing portfolio, strong market position and reach alongside GIPO’s high-performance crushing technology creates a compelling offering for customers, increasing brand value for all parties.
Magna gains access to a highly respected range of products that align with its commitment to offer the highest standards of quality, innovation, and performance.
GIPO Chief Executive Officer Kari Gasser said: "The collaboration between Magna and GIPO marks an exciting step forward, allowing us to extend our reach without compromising our identity as an independent and family-owned company without any changes to GIPO’s management, structure, or operational independence."
"Working with Magna enables us to provide our high-quality machines to more customers. We look forward to a successful cooperation," he added.-TradeArabia News Service
