In celebration of International Women’s Day, Property Finder, a leading property portal in the Mena region has announced the scaling of its flagship ‘SheForShe’ initiative. 

 

For its third edition, to be launched in September, the programme will partner with Women Choice, an international organisation dedicated to empowering women and supporting their professional growth. 

 

This will aim to enhance the initiative’s impact by providing mentorship and development opportunities for up to 300 women, with 30 industry mentors on board.

 

The new-look programme aims to redress the gender imbalance in the industry by scaling up to include 30 mentors, who in turn will empower 300 women in real estate, it stated.

 

At the heart of Property Finder's mission is the overarching purpose to 'Change Living for Good' across the region. 

 

The SheForShe programme is a pivotal part of this purpose, addressing the significant gender disparity in leadership roles within the real estate sector, said the statement. 

 

With only 3% of brokerage owners being female, the initiative strives to build a more inclusive and equitable industry. It also aligns with the UAE's Sustainable Development Goal 5 pledge, which seeks to have women in 30% of leadership positions by 2025, it added.

 

"We are delighted to partner with Women Choice for the third edition of SheForShe. Their expertise and global perspective align perfectly with our mission to create lasting change in the real estate industry," said Sevgi Gur, Chief Marketing Officer at Property Finder. 

 

"We are committed to tackling the imbalance of female representation in real estate leadership. SheForShe has already proven to be a powerful force in this mission, and this year, under the theme ‘Accelerate Action,’ we are scaling the platform to create lasting change. Our aim is to build an equitable real estate industry in the UAE, where women are fully supported and empowered to thrive," she added.

 

On the upcoming event, Nezha Alaoui, Founder and CEO at Women Choice, said: "Women belong in every industry, at every level, and real estate is no exception. Through SheForShe, we are not just opening doors; we are also making sure women feel confident walking through them."

 

"This partnership with Property Finder is about more than just mentorship and skills; it is about building a strong and supportive community where women lift each other up and redefine what leadership looks like. I can’t wait to see the incredible impact these 300 women will have not just on their careers, but on the industry as a whole," she added.-TradeArabia News Service