Leading Qatari developer Msheireb Properties has announced that it has joined hands with UK-based Liberty Home and Interiors for the launch of its new showroom in Msheireb Downtown Doha this September.

 

A leading voice in British luxury retail, Liberty enters its 150th Anniversary year proudly embedded within its global community of artistic partners and educational, cultural, and institutional collaborations. 

 

The new Liberty Home And Fabrics Showroom marks the introduction of an ongoing partnership with Msheireb Properties, which will bolster this global network with an established Liberty presence in Qatar - each organisation underscoring a shared appreciation for cultural heritage, craftsmanship, and innovation, said the Qatari developer.

 

Ahead of the showroom launch, the partnership between Liberty and Msheireb Properties will present a takeover of four spaces within the Mandarin Oriental, Doha in April, it stated. 

 

The luxury hotel will offer an immersive brand experience, with Liberty reinterpreting the Deluxe Room, Bahara and Junior Suites, and Two Bedroom Apartment, it added.

 

"We are honoured to share with Msheireb Properties in Doha our artistic vision for craft, fabric, interiors, beauty, and living. As Liberty celebrates 150 years of commitment to good design, we have partnered with Msheireb Properties to present a unique interiors destination in Doha," remarked Adil M Khan, the CEO of Liberty Group. 

 

"Our joint commitment to art and innovation aspires to both delight and express our gratitude to Qatari customers and visitors from around the world," he noted. 

 

"Informed by its extensive archive and synonymous globally with design innovation, Liberty's renowned aesthetic is animated by an unapologetically eccentric celebration of art and craft. Dedicated to discovery, Liberty's pioneering approach to design and material development has received international acclaim, from its instantly recognisable floral patterns, to bold and abstract designs and contemporary collaborations," he added.

 

According to Khan, the Doha showroom design thoughtfully integrates elements that complement the architectural language of Msheireb Downtown Doha, creating a harmonious space that honours both British and Qatari design sensibilities.

 

Homeware such as cushions, bedding, and throws will be offered alongside Liberty's renowned interior and fashion fabric collections. Highlights will include the recently debuted interior collection The House of Liberty, which explores Liberty's 150-year legacy of craftsmanship and artistry, from a contemporary perspective. 

 

The collection presents a treasure trove of archival references, new artworks, and re-worked designs that pay homage to Liberty's original furnishing fabrics, he noted.

 

Leading an exciting wave of regeneration in the area, Msheireb Properties blends traditional Qatari heritage and aesthetics with modern technology to shape an innovative urban living environment. 

Serving as a major transportation nexus, the development offers expansive residential units, commercial spaces, cultural facilities, five-star hotels, and extensive dining and retail facilities - including Harrods, Versace Home, and Molteni&C.

 

"We are pleased to welcome Liberty to Msheireb Downtown Doha as we continue to bring together respected brands that complement our vision of a sustainable urban community," said its CEO Engineer Ali Al Kuwari.

 

"Liberty's heritage of artistic innovation and commitment to craftsmanship aligns well with Msheireb's approach to cultural authenticity and thoughtful design. This partnership enriches our retail offering while celebrating shared values of honouring tradition alongside innovation," he added.-TradeArabia News Service